Viral pic: Kolkata Police uses Shah Rukh Khan’s bandaged look in ‘Jawan’ to promote road safety | Bengali Movie News

In ‘Jawan‘, we see Shah Rukh Khan in a wide range of looks and these includes a standout appearance in a bandage-clad avatar, which has taken the internet by storm. Such is the craze that fans have gone to great lengths to mimic this distinctive look, wrapping bandages around themselves as they eagerly head to cinemas to see the movie. The impact of this unique avatar has now extended beyond the silver screen, as the Kolkata Police recently unveiled a road safety awareness poster on social media, drawing inspiration from SRK‘s ‘Jawan’ character.
The poster features an image of Shah Rukh Khan riding a motorcycle without a helmet, juxtaposed with his ‘Jawan’ character donning bandages. The message conveyed is a poignant one: even a resilient character like ‘Jawan’ experienced injury due to the absence of a helmet, underscoring the critical importance of wearing one and practicing safe driving habits.
Harnessing the popularity of meme trends, the Eastern Railway also cleverly incorporated an image of Shah Rukh Khan in his ‘Jawan’ bandaged appearance to deliver a message against leaning on train doors. Their social media post on ‘X’ (formerly Twitter) humorously warns, “Don’t lean on the door; if injured, you may have this look.” This creative approach is effectively raising awareness about train safety.
Furthermore, law enforcement agencies have joined the trend, with both the New Delhi Police and UP Police using SRK’s ‘Jawan’ image to promote road safety and emphasize the necessity of wearing a helmet while riding a two-wheeler. The use of a beloved celebrity’s image in a relatable context has proven to be an effective way to convey crucial safety messages to the public.

Meanwhile, ‘Jawan,’ directed by Atlee, continues to dominate the box office, both in India and globally. After a groundbreaking week in theaters, the film has grossed an astounding Rs 328 crore in India and over Rs 600 crore worldwide. This remarkable performance establishes a new record for the highest first-week total ever achieved by a Hindi film.
According to reports, ‘Jawan’ is on the cusp of crossing the Rs 700 crore gross mark globally as it concludes its extended first week of release. Designed as Shah Rukh Khan’s first pan-India release, the film was also made available in Tamil and Telugu dubbed versions, expanding its reach and appeal to a wider audience. The film’s resounding success not only reaffirms Shah Rukh Khan’s superstar status but also underscores the enduring power of Indian cinema to captivate audiences.